Broadcom has refined its partner strategy and program over the past 18 months to align with its go-to-market mission to deliver the industry-leading private cloud platform that fuels its customers’ innovation. The focus is on partners that can lead customers through transformation to a modern private cloud and help themRead More…

Sophos has launched MSP Elevate, a new business-accelerating program for managed service providers (MSPs). With the new program, Sophos enables MSPs to expand their business with high-value, differentiated cybersecurity offerings that elevate their customers’ cyber defenses and rewards growth with additional investment to fuel further success. With the increasing complexity and sophisticationRead More…

NVIDIA has recognized the contributions of partners in Europe, the Middle East and Africa at the annual EMEA Partner Day hosted by the NVIDIA Partner Network (NPN). Fourteen awards spanned eight categories. The recipients were honored for their outstanding efforts, dedication and innovative spirit in using NVIDIA technologies. The 2025 NPNRead More…

Zoom has unveiled the next evolution of the Zoom Up Partner Program with the introduction of the Zoom Up Services Program. This comprehensive program is specifically designed to empower partners to deliver differentiated world-class post-sales services spanning solution deployment, support, customer success, and managed services to serve customer needs acrossRead More…

Bitdefender has launched a new Technology Alliance Partner program. The program simplifies and streamlines building, testing, validating, and documenting interoperability between partner technologies and the Bitdefender GravityZone Platform. The Technology Alliance Partner program empowers Bitdefender customers to enhance their security operations by seamlessly integrating best-of-breed technologies into their ecosystem and offers resellersRead More…

Cisco has announced the most significant evolution of its industry-leading partner program in nearly three decades. The new Cisco 360 Partner Program is designed to accelerate the value partners bring to customers by better addressing their rapidly evolving and complex needs— modernizing infrastructure, powering AI workloads anywhere, and keeping customers’Read More…

At Pure//Partner Forum, Pure Storage’s annual partner event in Las Vegas that brought together 450 partners, the company announced several updates to its Partner Program including new incentives, billing automation, and intelligent visibility into customer assets to support and guarantee predictable recurring revenue streams in today’s services-driven economy. “As a 100%Read More…

Qualys has announced the launch of its Managed Security Services Partner (MSSP) Portal as part of the growth and evolution of its partner management strategy. Qualys’ global MSSP partners now have access to a unified platform that streamlines client, subscription, and security services management for enhanced operational efficiencies, enabling increasedRead More…